How is Augmented Reality (AR) used in Marketing?

Today’s markets are increasingly dependent on the needs and desires of consumers. As technology advances, these desires change, and a brand must cope with these changes.

At its best, digital marketing provides consumers with a memorable experience, one that builds brand awareness and creates a bond between the company and the customer. As a digital marketer, how can you stand out from the crowd? Staying alert to emerging technology trends that can grow your business.

Augmented Reality (AR) has recently gained popularity among digital marketers as a way to merge the physical world with an immersive, accessible digital experience. This has led to content that creates significant experiences between consumers and the brand. 

Augmented Reality (AR) is a new trend in marketing and sales strategies that allows brands to deliver unique experiences to their customers with a comfortable touch on their mobile devices.

Mobile devices have become one of the main types of media through which consumers interact with brands and make buying decisions. AR gives you another tool when it comes to increasing sales and brand value through mobiles.

To make use of this tool in your business, you will just need to do some research, so make sure your internet connection is strong enough. There is many ISP provider like CableTV, Coxs, BuyInternetCable, ThemeScene etc.

What is AR in Marketing?

Augmented reality in marketing means incorporating AR technology into your campaigns and content. It can also be seen as a powerful marketing strategy that allows brands to bring a much-needed personal touch to customer interactions.

This technology can be used in conjunction with other marketing tactics to build brand awareness so that your audience can learn about your products and services in unique and compelling ways.

Augmented reality gives brands a competitive edge through experiential marketing that appeals to all the senses and creates a better emotional connection than traditional advertising methods.

By enabling consumers to experience products and services with enhanced personalization, this type of marketing effectively creates lasting memories that increase brand visibility, value, and loyalty. 

How to incorporate AR in marketing

By now you must be wondering how exactly AR can be used in your marketing activities. Here are a few:

1. Product choice 

Augmented reality can bring the shopping experience into the home of shoppers, allowing them to see how the product they are interested in looks, feels, or fits without having to physically touch it and try it on.

AR allows your business to showcase how its products or services are different, rather than just bombarding potential customers with marketing materials, enabling better communication and interaction that leads to conversions and sales.

For example, L’Oréal’s ModiFace experience paved the way for the future of AR retail experiences, allowing users to not only preview makeup shades in photos and videos but also create a complete look using purchasable products. Instead of trying on individual items, the app took the guesswork out of the shopping experience by recommending which would best complement a user’s skin tone using AR. 

2. Greater reach 

Use the influence of augmented reality (AR) to create unique interactive content that will help you reach a wider audience, capture their attention, and ultimately expand your sales channels. You can interact with your customers in real-time by merging the real and virtual worlds.

AR solutions platforms are seen as an innovative and creative way to connect with customers, increase engagement and create a strong brand impression. Achieve your business goals, connect with new audiences, and inspire enthusiasm for your brand!

3. Immersive experience 

Augmented reality allows companies to launch immersive and innovative experiences from the outside. This allows brands to reach out to global consumers who can interact with the same content at the same time. 

And the best part of it?

There is no need to invest in technology. You can provide augmented reality experiences to your consumers through their own devices.

Some of the most famous applications of AR technology have come from the gaming world. For example, Pokémon Go, a game that allows users to “catch” Pokémon lurking in the world around them. Animated creatures were superimposed on what players saw through their device’s camera. Technology gives the impression that it exists in the real world. This resulted in the app being downloaded over a billion times.

Bottom Line

With the right digital marketing strategy, your brand can use AR to drive purchases, improve purchase satisfaction, increase brand awareness, reduce returns, and even change brand perception. However, it’s important to know how and when to use digital marketing tactics like AR to succeed with your targeted audience.